Thailand Pavilion : From the 1930s

2021

In Expo 2020 in Dubai, Thailand Pavilion received an Honorable Mention in Editor’s Choice Awards from Exhibitor Magazine’s World Expo Award. PM Prayut Chanocha congratulated all parties involved in the creation and operation of the pavilion and emphasised further promotion of Thailand’s “soft power”. https://www.thairath.co.th/news/politic/2343937

In the architecture field, Thailand Pavilion was rarely mentioned in global architectural publications. It was criticised by the prominent architectural critic and academic Chatri Prakitnonthakan as part of Thailand’s failure in building a national brand suitable for the 21st century. shorturl.at/jkHUV

Chomchon Fusinpaiboon did a research study on Thailand Pavilions in past Expos. He edited the chapter about them in his PhD dissertation “Modernisation of Building : The Transplantation of the Concept of Architecture from Europe to Thailand, 1930-1950s and published it in Art4D online magazine. https://art4d.com/en/2021/12/thai-pavilion-from-the-1930s#more-59271

The article explores how Thailand’s national identity in arts and the country’s struggling modernization in industry and economy influenced the design of Thailand’s pavilions at international expositions in the 1930s. This raises the question of what has been changed in 2021.

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